Hi, I am
Vanessa Sangari

STRATEGIST. BRAND BUILDER. SYSTEMS THINKER.

I help founders and businesses structure their brand for growth and guide their team to deliver it digitally.

In 2023, I was profiled by the University of California, Berkeley; recognised for my performance in their Marketing certificate program and my work connecting African markets to global digital systems.

But I didn’t start here.

I started in Animal Biology & Conservation Science… a young girl drawn to nature and the mechanics of life; how natural ecosystems connect, thrive, and interact with each other.

Then came sales.

My entry point into the world of brands, people, persuasion, and real-time learning.

Sales was fun while it lasted

But marketing had started courting me on the side and I was falling in love.

The agency years then followed.

Advertising is where I learnt brand building from a communications, creative and digital perspective. brands, people, persuasion, and real-time learning.

These campaigns represent collaborative work delivered with partner agencies across Africa and beyond.

And as fate would have it, I was not only falling more in love with marketing and brand building, but "digital" was drawing me in.

Dear "digital"

I want to grow old with you...

MY STORY

I began my journey in the sciences, set on a path that promised a lifelong commitment to my first love, Animal Biology & Conservation Science. I was dedicated to this passion, pursuing it as my BSc. However, in 2012, everything changed, marking a significant twist in my story.

That year, I ventured into marketing and sales for the first time, joining Samir Engineering Group to sell cars. Although the experience left a lasting impression, it would take a few more years for me to recognize the impact it had on me. I continued exploring various marketing and sales roles, and by 2016, I realized I wanted to fully embrace my new passion for marketing.

Since then, I have never looked back.

WHAT I DO

Digital Strategy
Campaign Planning And
Execution
Digital & Social Media Management
Performance Analysis And Optimization
Team Leadership And Management
Brand Strategy

MY PORTFOLIO

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